Why RYM?

Do you wonder why some channel partners/sales staff deliver for you while others don’t?

Do you want to make sure that your channel partners recognize and are working towards your business objectives?

Do you want to get to know your key customers better and improve retention and loyalty?

Do you want to create a strong sense of community amongst your channel partners and employees?

 

If the answer to any of these questions is yes read on - we may be able to help you.

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Who are RYM

We’re a dedicated team of individuals, combining many years experience devising and managing performance improvement initiatives, trade and consumer promotions and corporate events.

We develop and manage internet based communication strategies to deliver these projects to a range of multinational organizations in a variety of industries.

Our Aim

Meeting our clients expectations by delivering solutions to agreed quality, time and budget parameters is, in our view, a given.

We aim to continually exceed these expectations to ensure our clients achieve strategic business growth.

Our clients are our livelihood and client satisfaction is our number one priority.

Approach

We think that the key to an effective client/agency relationship is the relationship between the individuals involved.

Honesty and trust must be present on both sides to maximise this effectiveness - especially if things don’t go to plan.

We evaluate every brief we receive to make sure that:

  1. It reflects the real situation and identifies the key issues.
  2. It reflects the views and attitudes of the target audience it’s aimed at.

Our solutions are based on interpreting the brief with our significant knowledge and experience - not on the need to sell any specialist skills to cover overheads.

We bring in the specialist skills as and when needed and our supplier partners are just as important as our clients - they are vital in allowing us to meet our aim of exceeding client expectation.

Our research activity continues as the project evolves to ensure that our solution maintains it’s validity and effectiveness over the time.

We believe our approach provides:

Focus

Due to our size, we’re totally client focused and are not diverted by internal issues which can compromise client service quality

Consistency

You’ll work with the same project director/manager from start to finish - something a larger agency cannot always guarantee

Value for money

We carry fewer overheads since we only bring in specialists when the solution requires it.

Flexibility

Outsourcing in most situations provides a broader range of options. The diversity of a client portfolio requires different creative, technical and budgetary solutions best delivered by a broad range of skill sets.

Contact Us

If you want to know more:

Ken Young
Tel:01360 860459 Mobile: 07989 969882
Email: ken@rymscotland.co.uk

Martin Emery
Tel: 01920 821098 Mobile: 07785 998857
Email: martin@rymscotland.co.uk

Russell Young Marketing Ltd offices:

10D Main Street, Fintry, Glasgow G63 0XB

PO Box 347, Ware, Herts. SG12 4DY

Company Number 201407

Our Skills

The principals have over 40 years agency experience involving:

  • Performance improvement, communication, promotional programmes and event management
  • Aimed at dealers, distributors, company employees, trade customers and consumers
  • In the UK and across Europe

Performance Improvement Initiatives

Incentive programmes involving travel, merchandise and voucher awards

  • Internet based dealer/distributor communication and education programmes
     
  • Distance learning and training - product, people, processes
     
  • Dealer, customer & client research
     
  • Brand identity - values, adherence by dealers
     
  • Dealer merchandising and co-op fund design and implementation
     
  • Trade customer and consumer promotions
     
  • Corporate, product, and in-store literature design and production
     
  • Custom built management reporting
     
  • Administration, logistics, financial and budgetary control
     

Event Management

  • Incentive travel
     
  • Conferences and seminars
     
  • Roadshows
     
  • Team Building
     
  • Customer hospitality
     
  • Focus Groups
     
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Customer Hospitality

Knowing your customers is the key to any successful business. A well planned and executed customer hospitality programme with measureable objectives will promote loyalty by establishing and maintaining relationships between your sales and marketing staff and key customers. Our experience in delivering targeted events, creative communication and efficient administration will maximise the return on investment you make.

Conference

A successful conference requires audiences to be motivated and stimulated in order to make the event and conference message memorable. Our creativity, starting from the invitation process, combined with solid event management behind the scenes, are the keys to delivering this. We’ll work with you to make sure the objectives are clear before finding the right venue to deliver an impactful and dynamic event which leaves your audience uplifted and motivated to achieve new challenges.

Performance Improvement

ŠKODA UK

RYM has been working with ŠKODA UK to promote and develop their parts and accessories business at a time when the brand’s new car sales are showing dynamic growth. The Retailer network was undergoing significant change to capitalise on the extended product range and the opportunities it presented, so ensuring that they focussed on aftersales was a challenge for all concerned.

RYM created a website to communicate the benefits and opportunities allied to developing the ŠKODA parts and accessory business and provide a focal point for all information which Retailer staff required to successfully sell these products including:

  • Best Practice
  • Product Information Library
  • Templates to provide fitted prices to customers
  • Retailer Marketing Plans

In addition we have operated a series of purchase and sales led incentives with a variety of awards e.g. merchandise, retail vouchers, UK events, ŠKODA sponsored events (Tour de France/rallying) and a factory visit. The accessory business has produced double digit growth during this period.

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Our Experience

We’ve created and managed projects for blue chip companies working with client personnel from marketing, sales, finance, legal and HR departments from junior management to board level.

Our industry experience includes:

  • Automotive – manufacturers, franchised dealers, motor factors, specialist suppliers, trade customers, consumers
     
  • IT – manufacturers, resellers
     
  • Office Equipment – manufacturers, distributors
     
  • Telecommunications – manufacturers
     
  • Banking and Insurance – head office and retail branch
     
  • Financial Services – staff and IFAs
     

Key Customer Relationship Building

Orange

Orange needed a strategy to build relationships with key SME customers. A series of high quality events for decision makers and their partners at prestigious venues across the UK were held. An effective invitation strategy with impactful, regular communication which built the stature of the event beforehand ensured maximum attendance.

The events provided a relaxed, informal atmosphere giving the Orange hosts the maximum opportunity to build relationships with their customers.

Venues included Harburn House, Dundas and Greystoke Castles.

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Trade Customer Incentives

Volkswagen Group United Kingdom

RYM has devised and operated a range of customer incentive programmes for Volkswagen UK’s trade parts business.

Initially a simple scratchcard mechanic was used. As the business has evolved a series of online tactical solutions were was created.

A nominated group of customers were assigned a growth target. They were then leagued to ensure fair competition. Their progress towards target was reported via a dedicated website and top performers redeemed their points online for a variety of awards.

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Performance Improvement during Business Change

Volkswagen Group United Kingdom

RYM was asked to produce a new initiative for a ground breaking (and latterly award winning) automotive trade parts business concept called Trade Parts Specialists (TPS).

TPS Heroes is a website based staff programme which measures and rewards success at team and individual, national and local and on a strategic and tactical, (sometimes hourly), basis. Top performers who win Super Hero, National Hero and Local Hero Awards share their success stories across the network to improve overall performance.

RYM undertook the data handling, management reporting, reward fulfillment with vouchers, merchandise, events in the UK and abroad.

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Pan European Incentives

Oki Europe

RYM (with our incentive travel partner), organised and operated a European sales force incentive for Oki Europe. Oki wanted to broaden the incentive to include all employees from each sales territory. The Pinnacle Club was launched via a dedicated website so that non sales personnel could qualify to attend the annual event as well. Nominations were submitted via the site and judged by senior managers to decide who should attend using criteria such as:

Achievement of personal objectives.

Contribution to process improvements, to the morale and motivation of colleagues and Living the Values of Oki Europe.